Go to our website »

Jobs at Greenlane

Territory Sales Executive - B2B

Location: Calgary, Alberta, Canada

Type: Full Time

Min. Experience: Experienced

Greenlane, founded in 2005, is the leading distributor of premium brands in the burgeoning head shop, smoke shop, and dispensary channels. We devise bespoke go-to-market solutions as well as sales and marketing strategies for the best products in the industry and aid their manufacturers at every turn of the product life cycle. We have operations in seven North American cities including six highly automated distribution centers. We also own and operate several leading e-commerce websites, and brick and mortar retail outlets.

We work in a fast-paced and competitive industry that demands hard work and dedication, but we have built a unique company culture that allows our growing team of more than two hundred to support our success, each other, and surpass our goals all while having fun.

Job Purpose

The Territory Sales Executive is the expert for their defined geography, knowing all the intricacies of local trends and restrictions, and possessing an in-depth knowledge of the cannabis & accessories industry. 

The Territory Sales Executive (TSE) is to seek new accounts and to generate leads for new B2B business opportunities throughout Western Canada, focusing on British Columbia, and Alberta.


Duties and Responsibilities

  • Meet and exceed territory goals, which include but are not limited to revenue, margin, product quotas, marketing campaigns, KPI objectives for the regions on a monthly, quarterly, and annual basis.
  • Be prepared to discuss and provide territory insight and strategic guidance on territory growth initiatives, and competitive analysis to business leadership.
  • Conduct phone and in-person sales calls.
  • Participate in account sales forecasting with Purchasing.
  • Open new accounts in our industry and innovative ‘white-space’ growth while actively maintaining the current book of business.
  • Provide in-depth consultation on brands, products, training, and business strategies for key accounts.
  • Foster relationships with current and prospective clients.
  • Manage and update the Customer Relationship Management (CRM) database.
  • Ensure account profitability by maintaining margins.
  • Frequently travel to open new accounts, following up on leads, and manage existing customers (80% travel / 20% account management).
  • Other duties as assigned by manager or designee.


Qualifications and Skills Required

  • Be a team player.
  • A four-year degree in sales, marketing, and business or related field is preferred.
  • 3+ years B2B outside sales experience preferred.
  • Strong communication and organizational skills required with proven track records in achieving sales quotas, growing brand awareness, and exceeding KPIs.
  • Self-motivated and driven to succeed; ability to work independently.
  • Computer skills with a working knowledge of MS Office required.
  • Ability to follow-up effectively with attention to detail and extra emphasis on providing superior customer service.
  • Bilingual (French) verbal & written is an asset.
  • Proven sales experience and a track record of identifying and developing new opportunities.
  • Experience in the counterculture or Cannabis space, retail sales, pharmaceutical, alcohol, or tobacco industries is preferred.
  • Ability to effectively present information in one-on-one and small group situations.
  • Knowledge and passion for Greenlane products, the industry, wholesale/retail customers, and our consumers.
  • Must have a valid Driver’s License, your own car, and possess automobile liability insurance with coverage limits of $100,000 bodily injury per person, $300,000 total bodily injury per accident, and $100,000 property damage per accident.


Physical Requirements

  • Work is performed while standing, sitting, and/or walking.
  • Ability to push, pull, or lift 20 lbs.


By applying for this role, I understand that if I’m offered a position with the company I will be required to submit to the pre-employment aptitude testing, and background screening as a condition of employment.

Greenlane provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability or genetics. In addition to federal law requirements, Greenlane complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, transfer, leaves of absence, compensation, and training.

Apply for this Position
* Required fields
First name*
Last name*
Email address*
Phone number*

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or paste resume

Paste your resume here or attach resume file