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Jobs at Greenlane

Marketing Coordinator

Location: Torrance, CA

Type: Full Time

Min. Experience: Experienced

Greenlane, founded in 2005, is the leading distributor of premium brands in the burgeoning head shop, smoke shop, and dispensary channels. We devise bespoke go-to-market solutions as well as sales and marketing strategies for the best products in the industry and aid their manufacturers at every turn of the product life cycle. We have operations in seven North American cities including six highly automated distribution centers. We also own and operate several leading e-commerce websites, and brick and mortar retail outlets. We work in a fast-paced and competitive industry that demands hard work and dedication, but we have built a unique company culture that allows our growing team of more than two hundred to support our success, each other, and surpass our goals all while having fun.

We offer competitive salaries and benefits, including healthcare and 401k with match, plus perks like a gym membership, super healthy snacks made fresh daily, and more. Greenlane promotes from within, allowing driven candidates the ability to earn progressive roles and responsibilities. 


Job Purpose

The Marketing Coordinator's role will be project and analytics-based who will manage multiple projects cohesively with other departments.

Duties & Responsibilities

  • Create and maintain all content calendar updates (graphics, links, promos, copy, etc.)
  • Create and maintain all creative briefs (email, social, advertising, sell sheets, etc.)
  • Collect, categorize and GL code all division marketing expenses
  • Work with vendor to execute all printing and direct mail needs
  • Coordinate with third-party blog copywriter for content needs (blogs, press releases, etc.)
  • Assist in S&P booth maintenance needs (display samples, marketing collateral, etc.)
  • Liaison all minor websites changes and updates (pricing, pictures, blog)
  • Monitor and follow up on photography, design and CD approval process
  • Develop/collaborate with a third-party and maintain competitive and market research
  • Responsible for all online company review management and prospect mailing lists
  • Responsible for agency referrals management and commission payments
  • Coordinate with logistics to maintain marketing collateral
  • Coordinate with Sales Operations Manager to maintain all existing sales material (sell sheets, etc.)
  • Collaborate with Sales Operations Manager to maintain all monthly sales and marketing reporting
  • Utilize project management tool to manage projects amongst marketing, sales, and training
  • Complete ad hoc marketing, sales, and research projects as delegated
  • Other duties as assigned by manager or designee

Qualifications & Skills Required

  • Detail-oriented
  • Problem solver
  • Google Suite (Docs, Sheets, Drive) and Google Analytics experience
  • E-commerce Experience (WooCommerce or Shopify)
  • Project Management Tool Experience (Basecamp or equivalent)
  • 1+ years of cannabis industry experience
  • Bachelor’s degree in business, marketing or communications
  • Minimum 2-3 years of marketing experience

Physical Requirements

Work is performed while standing, sitting and/or walking

By applying for this role I understand that if I’m offered a position with the company I will be required to submit to the pre-employment aptitude testing, and background screening as a condition of employment.

Greenlane provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability or genetics. In addition to federal law requirements, Greenlane complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, transfer, leaves of absence, compensation, and training.

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